Marketing is fundamentally promoting the value of something to somebody. It can also be said to be the activity(ies) undertaken to promote the buying or selling of a product. As we all know that marketing creates awareness for a product or service. Like every other product or service, marketing is important in everything.
A website is more like your Head office in the virtual space. All accounts you have on social media can be classified as branch offices that are meant to drive people to your website. After you have built the website, the next thing for you to do is to build awareness and generate traffic. The point at which you build awareness and generate traffic for your website is the point where you market your website.
Tips on How to Market your Website
Here are 6 tips on how to market your website to the world
- Ensure you have a good domain name: your domain name/website address is the point of entry to your website. Ensure your website address is
- Easy to spell: ensure you don’t use slang or words that are extremely esoteric.
- As short as possible: The shorter your website address is, the easier it is to remember.
- Your domain extension must be a proper one: try as much as possible to make your domain name is a .com as it is easier to find.
- Doesn’t have numbers and hyphens: website addresses that have numbers or hyphens in them are less elegant, and less memorable than word-only domain names and maybe misunderstood when vocalizing the domain name.
- Memorable: ensure your website is catchy so people will remember and how to access it in the future.
2. Submit your web address to Google: after doing number 1, go to Google to submit your web address; this will help Google recognize your site quicker than you waiting for Google to find your site on their own, which is likely to take months to achieve. Here, Google indexes your website, enabling you to be considered as a potential result in search queries related to your website. It is easy and fast to do.
Also, you create a “Google My Business Account”, which will display your business as one of the businesses in that sphere in your locality. Here you will provide details of your business including photos, reviews etc.
3. Website design, interface, and maintenance: A website that is not professionally developed can be a big turnoff and lose its credibility in a matter of seconds. Most people love aesthetics, show that, let the colours on your website depict your brand colour (s) and ensure they blend properly. Ensure the website has an easy navigation system; this is very crucial. This is your storefront and its appearance and either attract or repel people, make it count. Ensue the contents on your website are properly arranged and your website loads quickly. Maintenance is key in the development of your website; this matters a lot. You don’t want visitors to come to your website and see that it is down.
4. Have a blog integrated into your website: having a blog where you post relevant articles will go a long way in putting out your website. Once the articles are well ranked on SEO, this will make your work appear regularly on the front page in search queries related to what you do or write on. Another thing here is to ensure your content is valuable, relevant and related; this will boost your SEO and increase your credibility.
5. Make good use of Social Media: ensure you’re your business has a page on at least 3 social media applications. This is like a branch office that directs people to your website. As stated in number 4, ensure you post valuable, relevant, related and engaging content there. Often, post or reshare what other people in the sphere are doing something great or it might be something valuable that you decide to share with those following you. Please ensure everything you post has value, engages people, help them become better people in society.
6. Follow the SEO rules: This is a host of practices and techniques designed to optimize your website for search engines so that your pages show up higher in the results list. As nearly two-thirds of all internet traffic is generated by organic search, it’s important to educate yourself on SEO. The rules of SEO are:
- How relevant is your content to a searcher’s query?
- Does your site have quality content, fast speed and good navigation?
- Are site authority and increased traffic provided by your internal links?
- Are your descriptions and tags accurate?
- Does your article have an external link to other sites?
- Is your website responsive to multiple devices?
Ensure you test, track, measure and improve on your results. Analyze and get better at what you are doing. Remember all theories won’t help you unless you take action. Try one or all of these things out and tell us your response.
