Website visual direction
Defined with you before production begins.
Branding & Graphic Design
A visual system that makes your website recognisably yours.
Website visual direction, colour and type system, interface graphics and launch assets shaped around one recognisable business story.
- Less template-like presentation
- Consistent visual decisions
- Reusable launch assets
Starting scopeFrom $590
2–4 weeks, depending on deliverables
Designed around the decision your customer must make.
This is a website-focused brand service. Your proposal states the number of concepts, revision rounds, supplied file formats, source-file terms and any third-party font or image licences.
- Best for
- New businesses and redesign projects that need a coherent identity before interface work is finalised.
- Primary deliverable
- An approved web visual system and the agreed production-ready graphic assets.
Useful deliverables, not decorative filler.
The final list is adapted to your signed scope, while these are the foundations of this service.
Colour and typography system
Reviewed against the agreed customer journey and project scope.
Hero and proof graphics
Reviewed against the agreed customer journey and project scope.
UI treatment for cards and CTAs
Reviewed against the agreed customer journey and project scope.
Responsive visual QA
Reviewed against the agreed customer journey and project scope.
Exported launch assets
Reviewed against the agreed customer journey and project scope.
A reviewed path from brief to delivery.
You see and approve the work at the points where decisions still matter.
Agree the brand tone and references
We agree the problem, evidence and success criteria.
Build and review the visual system
You review the direction before production expands.
Apply the approved direction across the website
We test the agreed scope and complete the handover.
COMMERCIAL CLARITY
Know what you are buying before the build starts.
Starting at From $590. Typical delivery: 2–4 weeks, depending on deliverables.
Request a scoped proposalPayment milestones
Your written proposal shows the booking, approval and launch payments before work starts.
Scope and revisions
Included pages, features, content responsibilities and review rounds are documented.
Ownership and access
Repository, website, domain, account and third-party licence terms are made explicit.
Support and renewals
Post-launch cover and recurring hosting, domain, email or software costs are identified.
Build the right team around the project.
Explore the adjacent service only when it solves a real dependency in your website journey.
Questions before you commit.
Use the consultation to test the scope, commercial terms and technical fit.
What is included in Branding & Graphic Design?
An approved web visual system and the agreed production-ready graphic assets. The final proposal lists the exact pages, features, integrations and customer-supplied content included in your project.
What happens before I pay?
We hold a consultation, confirm the problem and prepare a proposal with scope, timeline, milestones, exclusions and recurring costs. You can review it before committing.
How are changes handled?
The proposal states the included review rounds and approval points. Changes outside the agreed scope are estimated separately rather than quietly added to the final invoice.
Who owns the finished work?
Ownership and access are written into the proposal. Customer-owned content, domains and approved project deliverables are handed over; third-party licences remain governed by their publishers.
What support is available after launch?
Every project has a defined launch-correction window. Ongoing maintenance, content changes, hosting and application support can be added through a separate care or support plan.
Start with a clearer website decision.
Book a free consultation for branding & graphic design. We will confirm fit, next steps and the information needed for an accurate proposal.